Set Secrets:

Behind the Scenes of

IBTROZI ADV

Lay Out

IBTROZI is a nonchemotherapy, targeted oral treatment designed specifically for adults with ROS1+ NSCLC

In this commissioned collaboration, the WSWcreative roster has achieved a technical milestone by merging the organic artistry of Photographer and Director @rachelnevillephoto_motion in New York City with the surreal CGI world-building of @luzzitellidanieli_productions.

While Rachel captured the high-performance stills and motion footage within the controlled environment in studio, the Luzzitelli Danieli team worked in parallel to construct a complex, neural-inspired landscape, seamlessly integrating the two in post-production.

By meticulously matching the cinematic lighting from the studio floor to the volumetric glows of the CGI synapses, the team achieved perfect visual parity across both mediums. The result is a hyper-real sequence where every electrical surge and reflection feels grounded in the momentum of the rider. It’s a testament to what happens when you pair elite athleticism with high-end digital architecture.
Ready to push the boundaries of what’s possible? Let’s build your next world together.