MAKING OF JAGUAR ELECTRIFIED

Behind the scenes of “MAKING OF – JAGUAR ELECTRIFIED”
Produced by Luzzitelli Danieli
A laboratory of excellence combining CGI and cinematic storytelling
Luzzitelli Danieli, a Turin-based studio specializing in 3D CGI, advanced VFX, animation, and post-production, brings its expertise to the luxury automotive sector—in particular Jaguar—creating static and moving images capable of transforming a product into a visual icon.

The vision behind the “Making Of”
The video “MAKING OF-JAGUAR ELECTRIFIED” reveals the creative and technical effort involved in designing and producing a campaign dedicated to the electrification of the Jaguar range.

It is not just a matter of showing a car, but of sublimating the Jaguar identity: elegance, innovation, and the future come together in a visual narrative that goes beyond the simple product.
Technology at the service of storytelling
During production, Luzzitelli Danieli used high-level software tools for VFX, animation, digital sculpture, and compositing (as reported in their company presentation) The goal? To create visual assets that are breathtaking in both photos and videos, capable of evoking emotion, dynamism, and modernity.
The creative process: from pre-production to editing
Storyboarding: defining the mood, shots, and narrative sequences.
CGI & VFX: modeling the jaguar, lighting, realistic materials, moving scenes, and futuristic settings.
Hybrid cinema: possible integration of real footage with CGI elements to give authenticity and visual impact.
Post-production: color grading, special effects, editing, and sound design—all designed to enhance the emotional tension of the content.
A strong message: the electric Jaguar reinterpreted
The campaign is not only visually appealing, but also powerfully communicates Jaguar’s change—a transition to electric with style, elegance, and audacity. Electrified becomes synonymous with prestige, not compromise.
In summary
Luzzitelli Danieli: the technical contribution of Italian excellence in 3D and CGI production for the automotive industry.
Stylistic vision: electrification as the new frontier of luxury, communicated through powerful and emotional images.
If you are interested in learning more about specific aspects—such as the CGI techniques used, the creative approach, or the context of the Electrified campaign—I am happy to help!

Our Partners:

MAKING OF JAGUAR ELECTRIFIED

Behind the scenes of “MAKING OF – JAGUAR ELECTRIFIED”
Produced by Luzzitelli Danieli
A laboratory of excellence combining CGI and cinematic storytelling
Luzzitelli Danieli, a Turin-based studio specializing in 3D CGI, advanced VFX, animation, and post-production, brings its expertise to the luxury automotive sector—in particular Jaguar—creating static and moving images capable of transforming a product into a visual icon.

The vision behind the “Making Of”
The video “MAKING OF-JAGUAR ELECTRIFIED” reveals the creative and technical effort involved in designing and producing a campaign dedicated to the electrification of the Jaguar range.

It is not just a matter of showing a car, but of sublimating the Jaguar identity: elegance, innovation, and the future come together in a visual narrative that goes beyond the simple product.
Technology at the service of storytelling
During production, Luzzitelli Danieli used high-level software tools for VFX, animation, digital sculpture, and compositing (as reported in their company presentation) The goal? To create visual assets that are breathtaking in both photos and videos, capable of evoking emotion, dynamism, and modernity.
The creative process: from pre-production to editing
Storyboarding: defining the mood, shots, and narrative sequences.
CGI & VFX: modeling the jaguar, lighting, realistic materials, moving scenes, and futuristic settings.
Hybrid cinema: possible integration of real footage with CGI elements to give authenticity and visual impact.
Post-production: color grading, special effects, editing, and sound design—all designed to enhance the emotional tension of the content.
A strong message: the electric Jaguar reinterpreted
The campaign is not only visually appealing, but also powerfully communicates Jaguar’s change—a transition to electric with style, elegance, and audacity. Electrified becomes synonymous with prestige, not compromise.
In summary
Luzzitelli Danieli: the technical contribution of Italian excellence in 3D and CGI production for the automotive industry.
Stylistic vision: electrification as the new frontier of luxury, communicated through powerful and emotional images.
If you are interested in learning more about specific aspects—such as the CGI techniques used, the creative approach, or the context of the Electrified campaign—I am happy to help!

Get in Touch

Have a project in mind? Ready to bring your ideas to life with high-end visuals? Contact us today. We’re here to listen, guide, and turn your vision into a powerful visual reality.