OMEGA CG ANIMATION

Omega Speedmaster 

An icon reinterpreted in CGI

The project created for Omega represents both a challenge and an opportunity: to convey the perfection of an icon such as the Speedmaster through a completely digital language.
We chose Computer Generated Imagery to create a visual experience that combines technical precision and emotional impact. Every detail – from the metallic surfaces to the reflections on the sapphire crystal – was modeled, textured, and lit with meticulous care to convey the authentic feel of a real product.
Our goal was to convey the elegance, technology, and DNA of the brand without compromise. That’s why we worked on materials, lighting, and dynamic animations that enhance the beauty of the design and the mechanical complexity of the watch, creating a visual narrative that goes beyond traditional photography.
This project demonstrates how CGI is not just an alternative, but an opportunity to explore new creative perspectives, while keeping the essence of the product and brand intact.

OMEGA CG ANIMATION

Omega Speedmaster 

An icon reinterpreted in CGI

The project created for Omega represents both a challenge and an opportunity: to convey the perfection of an icon such as the Speedmaster through a completely digital language.
We chose Computer Generated Imagery to create a visual experience that combines technical precision and emotional impact. Every detail – from the metallic surfaces to the reflections on the sapphire crystal – was modeled, textured, and lit with meticulous care to convey the authentic feel of a real product.
Our goal was to convey the elegance, technology, and DNA of the brand without compromise. That’s why we worked on materials, lighting, and dynamic animations that enhance the beauty of the design and the mechanical complexity of the watch, creating a visual narrative that goes beyond traditional photography.
This project demonstrates how CGI is not just an alternative, but an opportunity to explore new creative perspectives, while keeping the essence of the product and brand intact.